Planet of the Apps/ How Big Beauty Brands Can Level Up

Alright so I’ve written about how on-demand beauty apps are about to change the world of beauty as we know it, and I have not talked about how large beauty brands can retain clients during the disruption. The answer is super simple!! All major beauty brands that have stores and counters need to do isContinue reading “Planet of the Apps/ How Big Beauty Brands Can Level Up”

Planet of the Apps/A Retailers Worst Nightmare 

With on demand beauty apps popping up in the already super saturated beauty industry, retailers will have yet another force to reckon with. “What we think is never going to stop is the acceleration of the adoption of technology” says Shiseido’s global chief digital officer Alessio Rossi, and I could not agree more!  The truthContinue reading “Planet of the Apps/A Retailers Worst Nightmare “

Hidden Figures:Why Black Women are Flocking to Makeup Brushes Like Black Men Flock to Basketballs

We are three days into 2017, and this post is long over due!  Now some of you might have read the title of this post, and thought to yourself “Now what in the hell does the movie Hidden Figures have to do with makeup or basketball?  My answer is pretty simple, one word even.  TheContinue reading “Hidden Figures:Why Black Women are Flocking to Makeup Brushes Like Black Men Flock to Basketballs”

What I Think Wednesday: Trish McEvoy and her Credit Card Palettes

I have spent a ton of time talking to my peers in the makeup world about cosmetic companies and what I think they can do better in terms of training, product development, hiring, social media, etc… Finally I realized that talking to my peers is pointless.  I also realize that talking to company executives canContinue reading “What I Think Wednesday: Trish McEvoy and her Credit Card Palettes”