I have spent a ton of time talking to my peers in the makeup world about cosmetic companies and what I think they can do better in terms of training, product development, hiring, social media, etc… Finally I realized that talking to my peers is pointless. I also realize that talking to company executives can also be pointless especially if you meet them in a store or counter setting.
I have observed that most executives dismiss ideas that company members who work behind counters have which is a huge mistake! Social media has much more weight, so I will be speaking directly to companies every Wednesday in the hopes that at some point my voice is heard! Now on to Trish!!
At this point, we all know that palettes reign supreme. Eyeshadow palettes, blush palettes, lip palettes, foundation palettes, etc… Consumers would rather spend money on palettes because they give you variety and provide you with more “bang” for your buck. Trish McEvoy, known for her planners sometimes will put these little credit card eyeshadow palettes in her limited edition planners, and I have started to collect them, because they are tiny ( I love tiny things), super pigmented, have an array of eyeshadows and powder eyeliners, and blend like a dream!
The problem is that these credit cards only come out every once in a while in a limited planner making it impossible to purchase them individually at the consumers convenience. As a makeup artist I really feel like I need every credit card that Trish has ever created, and no that I will be impossible for me to obtain them all. I have a few suggestions.
- Relaunch the credit cards in their own special planner as a limited edition sort of thing to see how well consumers respond to the idea of being able to have all of the credit card palettes.
- Offer the credit card palettes online to give consumers an opportunity to purchase them individually
- Market the “credit card planner” using some cool wording maybe drawing associations from the Urban Decay “naked palette” the slogan “Plan to be Naked” would be risky but could work.
- Market to a wider demographic including but not limited to millenials making a point to appeal to beauty bloggers, and youtube and instagram makeup artists!
These things are definitely kit worthy, and I know beyond a shadow of a doubt that if Trish were to make these credit card eyeshadow palettes a focus, they would sell!