What Does Gentrification Have to do With Fragrance? The Oil Shop: A Case Study

If you live in or anywhere near Washington DC, you live, eat, and breathe gentrification. Buildings sprout and the names of neighborhoods change over night. 

A few weeks ago, I gave myself the task of creating a fragranced body oil for a friend that only wears one fragrance. I figured I could make her a perfume oil that blended nicely with her favorite scent and set out to visit my local “oil shop”. Oil shops typically only exist in predominantly black neighborhoods, and typically sell the oil version of popular perfumes as well as fragrances only sold in the Middle East. These stores also sell products for hair and body including Shea and cocoa butters, incense, and black soap. Often times the owners of these stores are Muslim and hire black men who are also often Muslim to sell the oils on the street to provide them with an income. 

Since there are three of these stores located on the same street within a mile of each other l figured I would have no problems getting what I needed. I visited the first shop, and they were sold out!! I walked three blocks to the next one, and they had exactly what I needed. On my way to the second shop I couldn’t help but notice a new high end niche fragrance store located right between the first oil shop and the second one.

Of course because I am a fragrance and beauty junkie, I could not help but go in to snoop around. The store was very modern in its look and almost sterile. It was dimly lit, and had a very minimalistic vibe with the decor and even the products offered. There were two sets of all of the fragrances offered located on two sides of the store, then body lotions, body washes, home fragrances, and candles all located on two different sets of shelves. 

Off to the back on the right hand side was a closed off but visible room that looked like a small science lab. When I asked the sales person (who was really nice) what the room was, he explained that the room was where the fragrances are poured and bottled for each and every customer! He further explained that in order for a customer to have the best quality fragrance, the salespeople are trained to follow a formula designed for whatever niche fragrance the customer chooses from the 12 samples on display. Each scent retails for $175, and are housed in decent sized glass bottles. Now back to the oil shop.

The Oil shops which have been in the black communities for years have a very different vibe and decor. Often times they  have a cluttered appearance, the merchandise is strewn about the store anywhere it can fit, and the oils are often stored in hundreds of large glass or metallic bottles on shelves covering every inch of wall space. The labels are large enough for you to see, and if you don’t see what you are looking for you have to ask because they will probably have it! The salespeople tend to be shop owners or their family members and often have little to no customer service skills.

The price of these perfume oils that often outlast any expensive perfume that you buy from a fancy department store or boutique is what really matters! You get to pick the amount of oil and based on the amount, and origin of the oil (the ones imported from the Middle East are more expensive) determines your price. I often purchase oils that are imported (mainly to explore options not common to the general public) I get a one ounce glass bottle, and the price is $20! Now $20 is a far cry from $175, and the process is pretty much the same. The people at the oil shop pour the oil of your choice into a glass container of your choice, and because it is 100% perfume oil the quality is excellent and it lasts forever!!

I love my neighborhood oil shops! I am able to smell like a million bucks for little to nothing and apply quality oils that last forever. I know that with gentrification my beloved oil shops will disappear. I am absolutely positive that the “newer” inhabitants have no clue what these stores are all about because they are not marketed the same way as the cute little over priced niche fragrance store that just opened down the street. 

I am also gonna go on a limb and say that there could also be an intimidation factor in these shops as well. When you think about the rediculous stereotypes associated with Black and Muslim men, I mean forget about it!! The other unfortunate reality is that the closing of these stores will mean that several young black men will no longer have a distribution center to pick up product to sell, deleting a respectable way for them to make money.

What would happen if retail geniuses went into these stores and changed a few elements to make them attractive to the “new” inhabitants? Would these oil shops take the niche fragrance world by storm? I think the answer could be a very loud yes!!! 

Daaaamn Pat! Back at it again with Kim K!

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A friend told me a couple weeks ago that he read a statistic that fifteen hundred new makeup artists enter the beauty market a month in the U.S, and I believe that statistic 100%!  Social media makes all art forms these days seem easy and fun to start and participate in, and it also makes them seem easy to make money from.  I have already written blogs about this and because this is not going to be another one of the same blog, I will stop here.  This blog is really about me trying to figure out the balance of integrity vs. popularity and fame one should have when trying to promote their artistry and perhaps products.

At the end of last week, the God Mother of Makeup Artistry, Pat McGrath, promoted a “new” highlighting product that she will be selling with using an image of her highlighting none other than the famous for being famous, famous for having a sex tape leaked by her mother, famous for being Kanye West’s wife, famous for having a huge obviously fake derrière, famous for having a show, famous for having the face that most makeup artists on Instagram that have had major success either look like naturally or sculpt their faces to emulate, etc… Kim Kardashian as promo.

As a tenured makeup artist that is making my way in the social media world because I know the power of marketing that using those platforms creates, I am really struggling here.  Generally, I am not narcissistic, I do not fill my Instagram, twitter, or Facebook accounts with tons of selfies, my outfits of the day, my new hair, my new shoes, etc… I don’t because I value my own individuality and privacy and enjoy having my life experiences be just that, my life experiences.  I realize that the world that makes up social media loves people who are narcissistic,  post pictures of themselves everyday, their outfits of the day, new designer purses, etc… and you know what?(in my Tamar Braxton voice) I think that is perfectly fine!! What I don’t like is that I notice that the people who become the most famous from these types of posts all look the same.  They have the same skin tone, bone structure, eye shapes, hair, body types, and style.  The people who “slip through the cracks” don’t have those things naturally but use makeup, plastic surgery, waist shapers, hair extensions, colored contacts, and clothing to make themselves look like the prototype.  What does all of this have to do with Pat McGrath and Kim K? Everything!

Kim K is the prototype!  If I scroll through 30 images on Instagram, 10 images are of makeup looks, outfits, or women who look like they have been inspired by Mrs. West!  The irony is that Pat McGrath, her image, her body of work, etc are the complete and total opposite!  Ms. McGrath is a full figured British women of African or Caribbean descent(i.e. African) with a deeper skin tone that seems like she has never worn makeup in her entire life!  From a marketing stand point, I totally understand why Pat (one of the best mua’s the world has ever seen in my humble opinion) and Kim (a women whose mother successfully pimped out the whole entire family for crazy sums of money that continues to grow exponentially) would get together, but what does that say for lil old me?  Does it say, “hey girl, I know your family taught you that hard work gets you where you want to go, but perhaps you should start doing it by any means necessary“?  If that is the case, my strategy would totally change!

  • That strategy would mean that I stay on social media for at least eight hours a day.(a typical shift at any job)
  • It would mean that I take selfies at least 20 times a day and post at least 3-5 of them a day.(this may include on boarding a side kick to take these photo’s which is what I have seen a few people do)
  • It means that while I wear black at least 5-7 days a week, I post my outfits of the day.
  • It means that when I am in the car with friends I turn on music and record myself mouthing the words with fish lips to post.
  • It means that I step my waist training and flat tummy tea drinking game up because those things all seem like successful keys to marketing yourself on social media.
  • It means that I do tons of makeup swatches on new makeup and skin care products like liquid lipsticks and highlighters.(where will I get the money to keep up?)
  • It means I must start buying body con dresses in bulk to wear as part of my outfits of the day to post. (Instagram boutiques here I come!)
  • It means that I must associate myself with celebrities, athletes, and people who have a large social media following to get more followers for myself
  • It means that I may have to buy followers because the more followers you have the better your chances of being able to attract cosmetic companies to pay you to advertise their stuff or become brand ambassadors or become chosen to provide input on new products
  • Adopt a genre of makeup often seen on instagram to do on myself that includes, a strong sculpted brow, glitter eye shadow, at least one pair of lashes, major highlighting and contouring, and a matte lip to post.(most other genre’s of makeup do not get as much play)

The list is not terrible, but not quite me.  It is also not really feasible for several other amazing, tenured, talented makeup artists I know.  Some of the artists I know love to spend time with their children and husband when they are not working, some love to travel, go to the beach, and play with their pets. Some love to sleep, work out, spend time with friends, and travel.  Do these “normal” activities make them any less worthy of having success in a field they have already given a decade or more to? Does the list above represent one of the only ways to have success as a makeup artist/make up marketer?(it seems impossible to just be an mua with out being a make up marketer) Do you have to look like, dress like, or associate yourself with Kim Kardashian in some way shape or form to have a certain level of success?

Last question, What do tenured makeup artists do in a world where tenure, talent, and experience do not matter?   I would love advice and it looks like Pat could use some too.

 

 

 

 

All Natural Everything: How important is it to use “all natural” beauty products?

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Yesterday I woke up to this article posted by a natural brand that I follow on Instagram.  I read a snippet of the article, and my mind started racing. I am already aware of some of the harmful chemicals and food I put in and on my body on a daily basis, and I have plans of gradually phasing out those things, but scientific studies like this really put things into a better perspective and provide a sense of urgency for how fast I eliminate certain foods and products from my life.  Lets talk about a few ingredients in some of our favorite products, discuss why they suck, and look at some great skin care alternatives!(my favorite part)

What are parabens and why does everyone want to know if everything is “paraben free”?

According to Wikipedia.org, parabens are a “class of widely used preservatives in cosmetic and pharmaceutical products.”  They are mainly used because of their bactericidal and fungicidal properties, and can often be found in shampoos, moisturizers, shaving gels, personal lubricants, makeup, and toothpaste. They are pretty cheap in cost, and have been around for a long time making them an obvious choice for brand manufacturers to throw in a gazillion products. Now for the bad part.  They can cause irritation to skin, contact dermatitis, and rosacea in folks allergic to parabens. Now the even more scary part, they have been linked to cancer in several studies, and have also been proven to promote the over production of estrogen when tested on animals.

Now this should not put you in a product purge frenzy, but this information should make you think carefully about what you use, how much of it you use, and whether or not you can live without it! The amount of parabens put in products is so small that it would take a ridiculous amount to do any damage, but these preservatives are in products that we tend to use on a daily basis.  Because our skin is the largest organ on our body and absorbs what we put on it, this information is important to know.  Lets move on to another ingredient known for giving Americans our pearly whites!

Is fluoride good or bad long term?

When I think of fluoride I think of being a kid and seeing dentists coming into schools and me waiting my turn to have a treatment done where my teeth are funny colored after! I also think about how obsessed I have become recently in regards to dental health and white teeth, and about how many websites I have come across encouraging the use of oils to oil pull, and all natural mouth washes, and tooth paste.  I have also noticed a  major campaign to end the use of fluoride!  Initially I was shocked because up until now I always thought fluoride was to healthy teeth what cows milk was to healthy bones!(I no longer drink cows milk fyi)

According to colgate.com, fluoride is a “natural mineral found throughout the earth’s crust and widely distributed in nature.  It is often added to drinking water to help reduce tooth decay.”Now the ugly information.  One website claimed that “fluoride given to animals at high doses destroys the male reproductive system. It further explained that fluoride damages sperm and increases the rate of infertility in a number of species.”(Ahhh!) There is more.  There have also been studies that show brain interference due to the accumulation of fluoride in the body, Alzheimers anyone? The list unfortunately went on and on. Before this post becomes a phd dissertation let me discuss one last ingredient!

Antiperspirants! Do I really have to give up my favorite Donna Karan Cashmere Mist deodorant/antiperspirant??

I am a trained dancer, have been physically active my whole life, and one rule in the world of all physical activity was to never be caught slipping under the arms!!  Now many of my friends have jumped the antiperspirant ship, but I just cannot seem to ditch my favorite Donna Karan Cashmere Mist antiperspirant. It smells great, and has never left me hanging! Here are my major concerns in regards to antiperspirants.

Antiperspirants reduce sweat by 20 to 30 percent depending on the strength.  The aluminum and zirconium that is found in antiperspirants has been linked to breast cancer.  Researchers have found that both ingredients listed above have been found to enter cells and cause mutations in DNA that “could lead to cancerous growth.” Studies have also shown that aluminum and zirconium may also “disrupt hormone levels.”  Learning this information makes me feel kind of silly about my addiction to one specific product especially knowing the risks of using it.  I am sure that by the end of this year, and perhaps even the summer I will switch over to an all natural deodorant free of aluminum and zirconium!

Way back when Oprah had a talk show on like ABC or a similar station, she would always say at the end of her shows “When you know better, you do better.” You know what Oprah? I hear you loud and clear! Now to my favorite part!! Here are products that are natural alternatives!!

shea moisture beauty
Shea Moisture is a brand that offers natural makeup, haircare, and skincare and is sold in places where we can all get our hands on it!(target)

uncle harry's products
Uncle Harry’s products are for hair, face, teeth, body, etc… this brand is excellent because it offers some amazing products specifically for teeth that you cannot find any where else!

ren skincare
Ren is a British brand that has amazing products for the face and body at a great price point and is free of parabens and other questionable preservatives
 

 

 

 

 

How Natural is too Natural?

Last week I happened to notice several “natural” brands promote products on instagram, and as I looked at the products themselves, I couldn’t help but think “Why buy products that I can literally make in my own kitchen?

I follow one brand, S.W.Basics of Brooklyn, and when I looked at the ingredients for many of their products, which they proudly boast right on the front of their packaging they read like my kitchen and/or bathroom cabinet; shea butter, coconut oil, olive oil, witch hazel, tea tree oil, etc… Now all of these ingredients have the word “organic” in front of them, but my question remains, why buy these products when most of us in this day and age have all the ingredients necessary to mix up in our own kitchens?

My answer is packaging, and smart marketing.  There is a major “natural/organicrevolution that is happening in the beauty world.  Ten years ago you would not be able to find one beauty product with less than ten ingredients, most of which you could not pronounce, now there are several brands.  Several studies have shown that ingredients that have been put in products in the past like sulfates and parabens have not been the best for the skin, linked to cancer, etc… Documentaries have pointed many fingers at institutions like the FDA accusing that federal organization of taking bribes in exchange for saying certain ingredients are suitable for cosmetics, prescription drugs, food etc…

In this new age of accessible information, the educated general public has grown very suspicious of cosmetic companies for these reasons and there fore support most brands claiming to have organic/natural ingredients.  Now I too am a sucker for these “all natural/organic” products because I am just a product junkie in general, and recently purchased a rose, coconut oil, and salt scrub from Whole Foods, and was dissatisfied.  I have grown accustomed to making my own body scrubs, and have developed certain preferences.  Not only that, I kinda feel like if I’m not on the farm where the raw ingredients are being grown and harvested, how can I really know if something is truly organic or not? I love shea butter, but I have never been to Burkina Faso where the women and children are cooking the nuts to create the fatty deposits that eventually make the butter that is transported all the way to the oil shop on 7th and Florida where I like to buy it.

Nonetheless, I ended up adding some coffee, and olive oil, to the scrub (which made it awesome) and reminded myself that while there are several folks who do not have the patience, know how, or ingredients to make products themselves prompting them to buy these often over priced “organic” and “all natural” labeled cosmetics, I can do it all by myself with no problem and encourage others to do the same!  Now please believe, I have been strongly considering going into this business because my body scrubs are amazing!!

Caitlyn Jenner: Was she the right choice for MAC?

  
As a former MAC employee, I have to say that I have been pleased with most of the celebrities that MAC has chosen to be spokespeople for their various campaigns. 

RuPaul, a famous drag queen, was selected as their very first Viva Glam MAC AIDS fund spokesperson, which in 1994 was extremely progressive and daring. Even though race relations in the US are not really any different now than they were back in 1994, the fact that a black openly gay male made famous for impersonating a woman was chosen to be the face of a campaign created by the most popular cosmetics brand in the US was a big deal!

Fast forward to 2016, where we all live in the Kardashian/Jenner matrix whether we want to or not!!  Not long ago(cue time travel music) a very young Kim Kardashian did a sex tape with a dude named Ray J (younger brother to Brandy, star of hit sitcom Moesha), Chris Jenner aka the white female version of Don Magic Wand and Kim’s mom turns the tape and Kim into a super star celebrity, brokering that celebrity into a family reality show, clothing stores, endorsement deals, perfume, apps, magazine covers, superstar celebrity status for the rest of the children and one seemingly frustrated Bruce, former husband of Chris aka Don Magic Wand. 

Watching the early episodes of Keeping Up With the Kardashians(yes I am very ashamed), one could easily tell that Bruce really wasn’t sold on the whole “let’s sell our souls to become even richer and more famous” mantra that Chris was mastering. He always seemed to be on the opposite side of the fence when it came to Kourtney, Kim, and Khloe, and especially his own girls Kendall and Kylie. He seemed to always represent the tiny bit of “normalcy” for the family until 2015. 

Bruce a celebrated Olympian married to Chris aka Don Magic Wand decided he was gonna shock the world at 65 years old and do the unthinkable, transition into a woman! Bruce Jenner, the epitome of white male privilege, was gonna become Caitlyn. 

Now I have had the privilege of being close friends with quite a few transgender women. I have also worked with several either as coworkers and/or clients. I have witnessed first hand the discrimination that they face on a daily and sometimes hourly basis. I have seen the nasty looks, heard the loud whispers, and out right disrespectful comments made to my friends, coworkers, and clients to their face. I have also heard the stories of how difficult is it for my friends to obtain simple life necessities like housing, work, bank accounts, good customer service, a cab, etc…Let’s not even talk about dating because that is a whole other can of worms!! Simply put, my friends coworkers, and clients have all had ridiculously challenging lives that some of us would literally not be able to live through. Let’s take Laverne Cox for example.

I am sure Laverne Cox’s journey was/is pretty similar to my trans women coworkers etc…mainly because like them, she transitioned from being a black male(enemy number one/lowest on the western hierarchy of human beings, shot at daily or imprisoned) to a gender often ignored, misunderstood and disrespected by the majority of society. The assumption is that Cox overcame many obstacles to get where she is today which is an excellent actress and brave and eloquent spokesperson for the transgender community. 

While Caitlyn Jenner did transition, I cannot help but ask if her struggle was as difficult? I would be a fool to think that she did not benefit from revenue generated by her wife Chris and her Kardashian/Jenner family and brand. I would also be a fool to not consider all of the endorsements, money from photos, and television show offers that would come her way. 

Transitioning from one gender to another is no easy task, but taking everything that I know as a super inquisitive person that has asked my trans women friends every question imaginable I cannot help but question if choosing Caitlyn Jenner was the best choice to represent a whole entire population of people who more than likely don’t have anything remotely in common with her besides being transgender? Either way, I am pleased that MAC cosmetics has created a special initiative for the transgender community specifically. I just cannot help but wonder if their was someone better for the job of being Spokesperson. 

Cheap Brands that Copy Cat: Can higher end brands survive?

  
I went on Elf’s website today and was confused for a minute. I had to make sure I typed in the right cosmetics company because I was staring at what seemed to be Nudestix products on the Elf website! Then I realized that it had happened again! Lol a popular drugstore brand had produced products very similar to some higher end products and made them super cheap!

 I was excited about this, but I couldn’t help but think about the folks over at Nudestix and whether or not they would financially take a blow because of Elf’s knock off sticks. One Nudestix eye pencil is $24 so based off of the price alone, I would buy the $3 Elf ones. Let’s do the math, I could buy eight $3 pencils from Elf for the price of one Nudestix pencil, and the crazy part is that they would probably be decent quality. 

  I own a ton of Elf cosmetics products including bronzers, brushes, makeup remover wipes, blush palettes, etc…so I feel confident in buying their products. Is safe to say that Elf like several other “drugstore” brands offers excellent quality products at super affordable prices. NYX copied Anastasia of Beverly Hills’s whole entire brow selection at a much cheaper price point, Milani now offers the lash fibers that every Younique consultant was peddling on Instagram last year, and every skin care brand has glycolic peel pads giving Dr. Dennis Gross a major run for his money. I’m not even gonna discuss liquid lipstick because I would be typing for days!! 

Anyway, while I realize that this copy cat phenomenon is awesome for consumers, what does it mean for courageous indie brands that decide to take a leap of faith and dive into the over saturated market of cosmetics? Do you jump anyway knowing in the back of your head that some cheap brand is gonna knock off your stuff and sell it for pennies? The answer is obviously yes. Just ask the women who venture to Canal Street in New York to buy fake designer bags and they will tell you, they want it all!! The knock offs and the real thing! Lol 

Lips that broke the internet: MAC’s Instagram page and the image that revealed everything

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When I first interviewed for MAC cosmetics, I did tons of research on the company so that I would be prepared for my interview ( which turned into like five!).  Anyway, while researching the company I learned that the slogan was “Makeup for All.  All ages, all races, all sexes.” That slogan meant a lot to me mainly because I had never really seen women of color working for make up brands like MAC, Chanel, Bobbi Brown, Lancome, etc…until I moved to Washington, D.C.

Washington, D.C in 2005 was still chocolate city, and because of the high population of people of color, I saw more diversity within the world  of retail in D.C, Maryland, and Virginia than I had in my whole life!  D.C also had a high population of gay, lesbian, and transgender folks who also came from various ethnic/racial backgrounds, and I saw all of the above working behind the counter at MAC cosmetics making their slogan legitimate.

Fast forward to February 18, 2016, MAC cosmetics posts a photo of a black woman with a deeper skin tone and full lips on their instagram page, and all hell breaks loose!  Folks obviously not knowing the slogan for the company commented writing awful things like “fish lips“, “Jay Z lips“, and “N!gger lips“, just to name a few.

I couldn’t help but thinking about Kylie Jenner and the uproar that she caused when she started getting collagen injected in her lips so they could look similar to the model MAC posted on their instagram page a few days ago, and how subsequently she has been able to capitalize on her surgically enhanced lips and create a liquid lipstick line that sells out in seconds whenever they hit the internet.  Not only that, after she revealed her “new” lips, young women everywhere started putting their lips in plastic bottles and other contraptions to interrupt circulation creating a temporary swelling effect that made their lips look larger.  If we go back five to eight years, Angelina Jolie was celebrated the same way because of her naturally full lips.  There are countless other examples of women of European descent being celebrated for having full lips, large butts, tan skin, etc… but comments still pop up like “N!gger lips” when women of African descent are put on platforms to celebrate their features.

What I would love to see happen are “lean in” conversations amongst people from all different racial backgrounds regarding this reoccurring phenomenon.   There is an obvious double standard as it relates to celebrating African features on people of African descent vs. people of European descent, and the glaring question is WHY?? (nobody seems to have the answers Sway!)

Why do we think full lips on Kylie Jenner are beautiful but not on a women who is obviously of African descent?  Why are Kim Kardashian‘s “box braids” considered trendy and fashion forward when women of color are often considered “ghetto” for wearing the same cornrows?  Why did every man on the planet go crazy when J’Lo came on the scene with her large butt? If we truly sit down and attempt to come up with honest answers to these questions, we will inevitably face an ugly truth about the world that we live in.  Admitting the problem/s is the first step right?

 

Black Models Matter!!(Zac Posen says so!)

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After Beyonce shocked America with her political Super Bowl performance, Zac Posen decided to make a statement of his own.  During this months New York Fashion Week, Zac Posen made the choice to use mostly black models for his show proving that black models are just as valuable to the fashion world as any other.

Like Viola Davis said in her speech at the 2015 Golden Globes, “The only thing separating women of color from everyone else is opportunity.”She followed by saying “You cannot win an Emmy for roles that are simply not there.”

In this case, roles are replaced by runways, but the message is still the same.  Zac Posen you are appreciated!!

What in the heck is a Cleansing Oil?

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Seven years ago one of my good friends started working for this Japanese cosmetics line, and I would always visit her at her counter.  Whenever I would visit, she would be telling me about how amazing the products were.  The most intriguing product that she showed me were the companies cleansing oils.  I had never seen anything like them, and was a little confused on understanding how they worked, but I trusted her opinion and bought my very first cleansing one.  It was pricey, but the bottle was pretty, and I was excited to get it home and use this ancient Asian cleansing method to see how it worked for myself!

Needless to say, I was hooked! It was the best make up remover hands down, and required little to no effort to get long wearing eyeshadow, mascara, foundation, and lipstick off with no residue.  Buying the stuff required me to question how many times a week I would have to eat ramen noodles to afford this new luxurious habit, but it was worth it!  Over the years, I have tried many cleansing oils, but seven years ago there were no drugstore options!  If I had flown to Korea or Japan, I would have been in cleansing oil heaven, but I was right here in the U.S, eating ramen noodles to afford my “ancient luxurious” cleansing regimen!

Fast forward to 2016, and I have hit the cleansing oil jackpot!!! There are now many drugstore options to choose from and none of them are more than $15!! My favorite is the Palmers Skin Therapy Cleansing Oil, because it is $5, has amazing ingredients, rinses off easily with no residue, has a nice fragrance, and comes in a pretty large size! Needless to say my wallet and skin are very happy!!

 

The Cooler Side of Brown: Bobbi Brown Stick Foundation Shade Extensions

  

Bobbi Brown finally got the memo that folks with deeper skin tones are not all red and that folks with super fair skin tones can have yellow or pink undertones!! 

This shade extension of her already great foundation sticks was much needed, and will make a lot of folks happy! I hope these shade extensions will go into her “BBU” palette ( a palette created for Professional mua’s with all of her stick foundations, color correctors, and concealers) because that would be awesome!!

Oh and the shades swatches on my arm are from left to right are; Cool Espresso/10.25, Cool Walnut/8.25, Cool Almond/7.25, Cool Golden/6.25, Warm Beige/3.25, Warm Porcelain/.5, Ivory/.75, and Cool Ivory/1.25