Today one of the most innovative, consistent, celebrated, and well respected make up artists in the world launched her second batch of products. Pat McGrath who has served as the creative director for Max Factor and Proctor and Gamble launched a make up bundle, which is currently sold out, and included four colored eyeshadows, a black potted pigment, an eyeshadow brush, and a spatula to depot the items. The items were not offered as separated pieces, and the whole thing sold for $240.
While I love and respect Pat McGrath for everything she has done for the fashion and cosmetics industry, I can not help but to question the decisions to produce the products that she is selling currently under her own brand. Two hundred and forty dollars is a steep price for four foiled eyeshadows, a brush, and some black stuff in a pot. Not only that, but apart from the shadows looking very pigmented, they are not innovative. This is really dissappointing considering these products are coming from a brain that has created looks where beads, feathers, pearls, construction paper, etc… have been used on models faces in the most beautiful and avant grade ways the runways and fashion publications have ever seen!
Part of me looks at this product launch, the one before, and the somewhat recent collaboration with Kim Kardashian as a way for McGrath’s team to make Pat more relevant without truly understanding her value in the fashion and cosmetics world. She is a living make up legend that most serious make up artists respect and look up to. Her work is amazing, creative, progressive, and consistent, and has been for decades. I hope that in the future, her and her team decide to push the envelope on the products they create with the same knowledge they have used in the past. Besides because of the reputation and the legacy she has built, people will buy what ever she creates not because of the products but because of who she is and what she has done!